Re-Mark-Able: Creating a Remarkable Brand

Is your business Re-Mark-Able?

What is it that makes a business remarkable? Watch the video.

The oxford dictionary states that Remarkable is something "Worthy of attention; striking:".

I think there is more information in the word if we look closer. By breaking the word into pieces we can see much more:

RE-MARK-ABLE.

My own definition: The ABILITY to SHARE our IMPRESSION of a thing.

This is the core of branding and in fact the word brand is simply another name for the making of a mark.

So the question remains: what makes a business remarkable OR what gives your market the ability to share their impression of your business?

It's this 'shareability' that has shaped what we now know as social media. Every minute of every day your potential customers, in your target market, are sharing brands they deem worth remarking on.

Here are 3 points you may wish to consider if you want your business shared amongst those that would spend money with it:

1. Leave an impression.

One of the best ways to leave a brand impression is to engage the senses. How can your remarkable thing engage the visual, auditory and kinaesthetic parts of the brain? Crafting an engaging story can be a great step in this direction. Neurologists are now able to show the evidence of storytelling for engaging the different areas of the brain. The more of the brain that is engaged the more successful our recall of that story and therefore our remarkable thing.

Can you weave a great story? Can you create a story that your audience can mentally engage with? Will it be funny, disgusting or sad? Can you make your remarkable thing emotional? Will they feel something? If you can answer yes to these questions, you'll engage them with memory anchors and it will make remembering you and your message so much easier.

2. Be on Message

Being noticed or remarkable for the wrong reasons does little for the longevity of your brand and will take you time to steer it back on course. As Seth Godin says on his blog "Running down the street naked will get you noticed, but it won't accomplish much". So be clear about what message you want shared and make sure that you're delivering on that message through your marketing and your day to day business activities. Be the thing you want people saying about you behind your back.

3. Do they care?

Before spending a lot of time chasing the next fad, trend or marketing flavour of the week - ask yourself, does my market care? Will they see it, hear it or bump right into it? Is this something my market will share with more people like themselves?

Have you ever noticed bought a new car before? Did you suddenly start spotting that same make of car everywhere you went, where before you'd hardly noticed any at all? Most people have blinkers on to everything except what they're focusing on right now, so make your remarkable thing relevant. Make it more relevant than anything else out there. Make it uniquely relevant. Give them something to remark about.

What is it that makes your business remarkable? Are you giving your customers the ability to share what they love about you? Do they love anything? Not just like, but really love. If your customers don't love anything about your business then they're not talking about it and so they're vulnerable to the next remarkable business that comes along.

It's not always easy to discover what is remarkable about you and your business, so ask questions. Ask your best customers what they love about you and then look at how you can accentuate that thing, to make it grow, make it spread, make it more potent. Make it more remarkable and give your customers the ability to share your brand with the world.