Navway Professional Street Navigator Packaging Design

The Navway Professional Street Navigator is a new product from the publishers of the Melway Street Directory.

Working with the Navway marketing team, Crimson Fox has designed the packaging point of sale material for this great new product.

The challenge in this project was to create a look that would appeal to both men and women in professional industries while at the same time leveraging the existing Ausway branding.

We applied male imagery to one side and female to the other allowing us to not only appeal to the two markets but use the packaging itself as a point of sale marketing tool.

To find out more about the Navway professional Street Navigator check out www.navway.com.au

If you are interesting in creating a piece of product packaging that is both creative and practical, please contact us for more information about how we might help your new product succeed in a competitive market place.